The client had developed three products for natural pest protection, relating to the care of apples, peaches, nectarines, grapes and pears. He wanted to target apple growers, peach growers and viticulturists.

As the benefit to the potential client is good fruit, closeups of the relevant fruits, looking healthy and delicious, were selected as main photos. A common grid was chosen to create continuity in the series. A simple, clean design was developed with soft colour palettes carefully chosen to reflect the target crop.

The brochures proved so effective that the client had them printed as A2 posters for Trade Shows. Since then, the basic design has been utilised numerous times for advertisements in trade magazines.