Birds are a major pest in horticulture around the world. BirdDeter Pty Ltd had developed an innovative system which uses radar to detect birds entering a crop and then triggers various deterrent devices, in particular the use of deterrent sounds. With numerous successful field trials completed, the company was ready to launch its technology to the Australian grape growing market.

Over the years many ineffective “magic silver bullet” technologies for bird control had been promoted to the horticultural market, creating a perception among growers that any new technology was unlikely to work.

The brochure therefore had to explain in a clear, objective and scientific manner, why the BirdDeter system was different to others. The brochure had to explain the principles behind the system (for which a special “story diagram” was developed) as well as tackle systematically the common misigivings expressed by growers. It had to position the company as the leader in its field. It was also important to show the equipment.

The finished brochure was four A4 pages, printed in full colour.