The Modern Phytotherapist, published three times per year by MediHerb Pty Ltd, is targetted at an audience of herbalists, medical practitioners and researchers.

It is a high quality, well researched, professionally written and edited publication. Each issue ranges in length from 28 to 36 pages with a print run of approximately 4000 copies. Three colours are used on a matt coated paper and the publication has saddle stapled binding.

This kind of publication demands careful attention to detail with typography and hyphenation. Complex tables and diagrams are often required and these need to be adapted to the journal’s design style.