Like many small businesses, BirdDeter Pty Ltd had a web site which had not been kept up to date and which no longer reflected the company’s positioning or desired profile in the marketplace.

The Design Group always begins a web site project with an analysis of purpose and audiences. In this case, working with the client, we were able to define the key purposes as:

	To enhance the company’s profile and image
	To expand awareness of the unique product
	To educate the market to ‘responsive’ bird deterrent systems
	To provide technical support to existing clients
	To provide a cost effective presence in export markets

We proposed a staged design and implementation. Stage One (limited by the available budget) would consist of a minimal product description and set of case studies. We also suggested the client consider a regular monthly update to the site — building it consistently over time.

Stage One of the site was completed on time and within budget.

This site uses xml based website publishing technology developed by The Design Group.

Visit the BirdDeter web site.