The client was re-launching this Australian developed sheep blowfly trap after problems had been experienced with an earlier model.

The LuciTrap brand was already known in the marketplace (Australian graziers) and it had an established reputation as an effective control measure for the sheep blowfly. The purpose of this point-of-sale brochure was to announce the availability of an improved version of the trap which used a three-part chemistry system (instead of two).

Our design goal was to keep the brochure clean and simple and to focus on “the facts” rather than advertising hype. An exploded diagram of the LuciTrap showed the new three-part chemistry system and laid out the components of the system.

The brochure was printed on 150gsm satin art stock.